Megatrends are the powerful socio-economic, environmental and technological forces that shape our lives. The digitisation of the economy, the rapid expansion of cities and the depletion of the Earth’s natural resources are just some of the structural trends transforming the way countries are governed, companies are run and individuals live their lives.
Brand strategy, tone of voice and visual identity overhaul for the financial product FAM MegaTrends. We delivered the tools the asset management needed to make their prodcut real for customers and the financial advisors.
The project involved video interviews with the most important global asset management managers.