Some questions about storytelling
What do we have in mind when we refer to storytelling? The conception of what it means to tell a story is not always clear, so let’s get some questions out of the way first.
What is this storytelling story all about?
First of all: what do we mean when we talk about storytelling? Storytelling means telling a story, simple as that. And a story could easily be about products, utilities and companies. Storytelling brings life into notions and conceptions that might otherwise seem vague and distant to those who read, watch and listen.
What are the advantages of storytelling?
Storytelling is useful to make a point and engage investors, drawing potential customers through language, key words, rhythm and structure. Everybody loves a good story and a good story also bridges the gap between who’s telling the story and the audience. Storytelling connects people with their own experiences, helping you deliver your message in an effective way.
How can a suitable story be found?
Stories are anywhere to be found, you just need to look in the right direction. In order to pick the best stories you have to dig a little deeper and at the same time fly a little higher. Dive into the thick of things and expand the horizon, somewhere in the middle you’ll find the story you were looking for.
Who are you talking to?
In order to find the right story to tell, you better find your target audience first. Once you have defined who’s going to be on the receiving end of your story, then you can start building a tailor-made narrative that will suit your audience in a smooth and yet catching way.
How do you pair data and stories?
Numbers do have a story to tell. Data storytelling combines data, visualization and narrative, using numbers as footholds, essential to help your audience climb up the often times steep tracks of the financial world. When data are presented as a part of a story, they can be memorable, persuasive and yes, even engaging.
Storytelling and finance, a good match?
The technical nature of finance often mitigates the efficiency of its communication, that’s why storytelling is essential. Numbers and figures are the cornerstone of any financial product but the stories that lie behind them are often more appealing than interest rates and fees. A good story will have the potential investor caught up and will lead his decision-making.